Client: Portsmouth Music and Arts Center
Project: Custom floral illustrations for gala event assets
Design Focus: Surface design and signature motif for a jazz-inspired spring celebration
Congratulations to PMAC on a successful gala! Don't you wish you’d been on the invite list for this soiree? With live jazz, vibrant energy, and an arts-forward mission, PMAC’s Spring Fever for the Arts gala was a standout evening — and it needed a visual identity to match.
Photo courtesy of Portsmouth Music and Arts Center
The Challenge
PMAC’s small but mighty in-house team chose to create their gala materials in Canva. It's a smart, flexible solution for quick design turnarounds. But to elevate the look and feel, they commissioned a set of custom illustrations that could add polish, depth, and cohesion to every visual touchpoint.
The Design
We developed a bold, stylized floral design infused with the spirit of jazz and spring. The arrangement features an all-over rainbow colorway paired with elegant peacock motifs as a nod to the gala’s New Orleans-inspired musical theme. The result is a vibrant, movement-rich design that practically dances on the page.
Rectangle floral design featuring peacock feathers, beads and flowers
Straight line floral design featuring peacock feathers, beads and flowers
We delivered the artwork in four flexible formats: a square, a rectangle, a single motif, and a seamless surface design. These elements gave PMAC's team the ability to mix and match across various applications. From print invitations to slideshows and social media graphics — everything had a consistent, elevated look.
Why It Worked
The combination of brand-aligned colors, stylized florals, and thematic icons helped PMAC’s assets feel fresh, festive, and on-mission.
And here's a tip for planners: Have you considered a surface design for your next event? Branded surface designs are a versatile, underused asset — perfect for endpapers, backgrounds, signage, step-and-repeats, and more. A well-executed surface pattern brings instant cohesion to an event’s visual identity.
Program cover for Spring Fever for the Arts
Let’s Make Your Event Look This Good
Looking to elevate your next event with custom illustrations? I’d love to help. Get in touch to commission a set of illustrations tailored to your brand, theme, and goals. Let’s bring your vision to life.